Newsletter

An email sign-up block: a heading, a short pitch, and an email field with a button.

What it’s for. Growing your email list. It uses Shopify’s built-in customer form, so anyone who signs up lands in your store’s Customers list (tagged newsletter) and is ready for email marketing. After a successful sign-up the form swaps to a thank-you message.

When to use it. Near the bottom of your homepage, or on a landing page where you want to capture emails before someone leaves.

Ways to use it

• Restock alerts — “Get restock alerts” with a line about singles and sealed product dropping back in.
• Set release notifications — “New set release notifications” ahead of a Lorcana or MTG launch.
• Buylist hot list — email when cards you’re paying top dollar for change.
• Event announcements — heads-up on Friday Night Magic and prerelease dates.

Tips

• It writes the wrong-email and “thanks for subscribing” messages for you, so don’t worry about wiring those up. You can reword the success line and the placeholder.
• Layout is either centered or left-aligned. Centered reads like a closing call to action; left pairs better next to other content.
• Add a background image and the text turns white over a dark overlay automatically — good for a hero-style sign-up.
• Use the disclaimer line for “We’ll only email you about restocks and events” or a link to your privacy policy. It’s blank by default.

Settings

Form

Style

Spacing

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